Databases | Advertisers and Agencies | Advertising Cost | Demographics and Lifestyle
Market Share | Population| Purchasing Habits
Search for articles from scholarly, general business, and trade journals in any of the Business articles databases available through the Library.
ABI/Inform (Proquest): Business news in scholarly and trade journals, general business magazines, and newspapers; includes the Wall Street Journal.
Business Source Complete (Ebsco): Business journals and trends; includes Datamonitor company reports as well as industry reports.
Lexis Nexis Academic Universe: Excellent source for newspapers. Search under both "news" and "business." Company and financial information is available under "Business."
Lexis Nexis Statistical Universe: Searchable statistical tables and abstracts; links to other statistic-related Web sites.
Psych Info (Ebsco): Psychology and consumer behavior
Psych Articles (Ebsco): Psychology and consumer behavior, more full-text than Psych Info
The Advertising Red Books Online The Red Books are standard reference books for advertisers. Available in several volumes, they provide information on companies, their advertising expenditures as well as advertising agenices. Information incudes:
Advertisers Business Classification
Contains data on more than 14,000 companies in the United States and Canada that spend more than $200,000 on advertising. Company data includes name, location, tradename, contact information, Web site, and advertising expentirures. Also includes list of leading advertisers by expentiture and leading advertisers by Media (i.e., Top 25 Advertisers based on Newspapers, etc.)Advertisers Index
Index of companies listed in the Advertisers Business Classification. Allows you to locate company information by state, brand name, SIC Code, and personel.
SRDS (Standard Rate and Data Services) SRDS is an online database that gives advertising information for various forms of media. Not every listing will include all advertising information. What is available in SRDS is only as good as what they get from the client. For many items--especially print--SRDS includes a link to the publication's media kit. Media kits will often include both advertising information, but information on who is reading their publication.
Areas covered in SRDS include:
The Baby Boom: Americans born 1946 to 1964
[Reference] HF5415.33.U6 R877 Catalog Record
Covers attitudes, behavior, education, health, income, labor force, living arrangements, population, spending, Wealth. Based on data collected from the Census, the Bureau of Labor Statistics, the National Center for Education Statistics, the National Center for Health Statistics, and the University of Chicago's National Opinion Research Center
County and City Data Book
[Reference] HA202 .A36 Catalog Record
Data from the US Census on the population, healthcare, education, and arts, entertainment and recreation (etc.) of the US states, counties, and cities with a population of 25,000+.
Generation X: Americans Born 1965 to 1976
[Reference] HC110 .C6 G46 Catalog Record
Covers attitudes, behavior, education, health, income, labor force, living arrangements, population, and spending.. Based on data collected from the Census, the Bureau of Labor Statistics, the National Center for Education Statistics, the National Center for Health Statistics, and the University of Chicago's National Opinion Research Center
Lifestyle Market Analyst
[Reference] HF5415.33.U6 L54 Catalog Record
Geared towards the marketing professional, this resource has demographic and lifestyle (hobbies and interests) information by (MSA). Also ranks MSAs by lifestyle.
The Millennials: Americans Born 1977 to 1994
[Reference] HQ796 .M4797 Catalog Record
Covers attitudes, behavior, education, health, income, labor force, living arrangements, population, and spending. Based on data from the US Census, US Bureau of Labor and Statistics, and National Center for Disease & Prevention.
The Pew Research Center for the People and the Press
The Pew Center does a number of surveys on a variety of topics. Reports and press releases are searchable and free of charge.
The Pew Internet & American Life Project
The Pew Research Center studies the social effects of the Internet on Americans. Reports and press releases are searchable and free of charge.
Rand McNally Commercial Atlas & Marketing Guide
[Reference] G1019 .R22 2002 Catalog Record
Population, demographic, income and sales information for counties and MSA.includes detailed maps.
Statistical Abstracts
[Reference] HA202 Catalog Record
Statistical data on the population, healthcare, education, and arts, entertainment and recreation (etc) of the United States. TIP: It is easier to look at the index first. TIP: Also contains statistics on industries and companies.
STAT-USA
Password available from Reference Desk
Provides information on international markets, trade opportunities, and country analysis. This is aimed more towards international business.
Market Share is defined as a brand's share of the total sales of all products within the product category in which the brand competes. Many of the company directories listed above will provide rankings of companies by sales which will tell you who the most prominent companies are in specific industries. Market share can also be found in trade journals by searching "market share" plus your company or product in one of the databases listed above.
Business Rankings Annual
[Reference] HG4050 .B88 Catalog Record
Top ten lists of companies, products, services, and activities compiled from a variety of published sources.
Market Share Reporter
[Reference] HF5410 .M35 Catalog Record
Compilation of Market Share reports from various periodicals. Organized by SIC.
Population Estimates (US Census)
Population estimates of population by geography (county, city, state, etc), characteristic (age, sex, etc), or event (birth, death). Updated yearly.
US Census
The Census offers numerous sources regarding population, income and housing. One of the most useful areas will be the American Factfinder. You can look at the population and spending patterns by state, county, city, or zip code.
Claritas
Claritas Zip Code Look-up will provide you with demographic info, including a short description of what some of the information means.
The Community Sourcebook of ZIP Code Demographics
[Reference] HA203 .S66 2004 Catalog Record
Offers descriptions of the neighborhood population and basic demographics. Basic "Community Tapestry" reports for Zip Codes are available online: http://www.esribis.com/reports/ziplookup.html
The American Marketplace Demographics and Spending Patterns
[Reference] HA214 .A6 2003 Catalog Record
This source examines the U.S. population, from the proportion of immigrants who settle in California to the proportion of babies born out of wedlock. It also looks into the future with projections of population, college students, workers, and industries.
Simmons Choices 3
[Reference] HC110 .C6 C47 Catalog Record
Morningstar Computer; see Reference Desk to access Choices 3
Based on a sample of more than 30,000 American households done by the Simmons Market Research Bureau, the study provides tables of data on consumers’ purchasing and media viewing patterns.
Consumer Expenditure Survey
From the US Bureau of Labor Statistics, the Consumer Expenditure Survey provides information on the buying habits of American consumers, including data on their expenditures, income, and household characteristics.
Editor & Publisher Market Guide
[Reference] HF5905. E38 Catalog Reocrd
Provides retail sales, income, and demographics for Metropolitan Statistical Area (MSA) and non-MSAs; includes market data for more than 1,600 cities and 3,141 counties.